The Apple is Trying to Take a Bite Out of You…
Watch this clip and decide why you should be paid to design anything. Scary.
posted by The Design Professor, Tobias Brauer @ 11:36 PM
Ramblings of a Graphic Design Professor
This blog is dedicated to all professors and professionals who teach graphic design. If time permits, this blog will contain daily updates on my thoughts regarding graphic design and teaching.
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8 Comments:
With the growth of technology, we as graphic designers are slowly being pushed to the wall as many people now think making a "graphic" or doing "designing" is easy without taking into consideration of the concepts of design. Because of programs such as these, people are underminding actual graphic designers and even the profession of graphic designing making it harder on us.
THE'RE TAKIN' OUR JOBS!!!!
Seriously -
What is it exactly that gets under the skin of designers when a package comes out like this.
Your services will still be needed, that is, if you're a good designer.
People willing to drop 200 dollars for a design app are simply not the same target market you're shooting for. We're talking design as commodity. That's a market that will always be out there - do you really see yourself going after the 'Davis Family Newsletter', as shown in the video tutorial? I have a hard time seeing you writing up a business proposal for the Davis'es.
What I think really gets under our skins about Pages is that it's making good design available to the masses. With Microsoft Publisher, we didn't have to worry - our work shines beside those templates. Pages contains utterly gorgeous templates - the kinds of templates that we charge well for.
In conclusion, when someone hires a designer, they're hiring someone who can take an idea or concept all the way to a real design. Pages isn't for that target market. It's a consumer product that, albeit easy to use and beautiful, has a limited scope in regards to its ability.
In addition to what Micah said...
The templates still have to be designed by a designer. Think of it as mass production. And look at history...when mass production began it put a lot of people out of business. Just like whenever any big technological change happened (scribs and the printing press). However, the ones that were more talented and the ones that were willing to adjust to the changes remained. It just pushed production to the next level.
Whether you think templates are good or bad you should still embrace them as it's just a sign of what is to come.
I've used Pages, and believe me templates can be limiting. Just like with other Apple multimedia apps, Pages can be good for the novice, but you still have to know something about design to customize these templates for your particular project.
I think people who don't have some basic knowledge of design principles will be intimidated by this program and these templates.
The program itself won't put professional designers out of work, it will in the long run just raise the bar.
better start poundin the pavement boys, because the minute you're intimidated by a piece of software is the minute you're admitting that your work is mediocre. find out what alan turing had to say about the possibilities of machine intelligence.
the primary distinguishing feature of humanity when compared to other species on this planet, and even computers, is its potential for creative thought.
you bring up an interesting topic. but i feel the way micah and anonymous feel, that as "designers" we should hold ourselves above a software. i think the root of design, as with many things in life, is the question of why. will joe mediocre know why he chose such a layout or color scheme, other then it looks good. we can answer this question with brand relevance and consistency, and so on. no soft ware can generate the kind of creative thoughts that we can.
now having said that, being a recent graduate, i have seen fellow young guns doing this kind of work. this is not neccessarly bad, it needs to be done. but i feel that if you hold yourself to higher standards and you imbrace design in areas of you life other then what you do to make a living, then you will be doing work that is more then filling in the blanks. you will be creating interesting and original works that are worth every penny, and that will not be copied by a program.
I have seen many professional photographers and illustrators still making great livings even with the influx of stock options.
The same will always go for design -- when a client needs something specific, appropriate to their target, and unique, they will work with a designer. Those who won't, or try "Pages" instead, are not at the top of my list of prospects that value/pay for my work.
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